IWC Schaffhausen Taps Public School for the New Portofino 37 Collection

Famed luxury watch company IWC Schaffhausen taps Public School's Dao-Yi Chow and Maxwell Osborne in a series of videos celebrating its new Portofino 37 collection. This collection marks the brand's foray into women's timepieces, and the three videos are based on the themes of "Sporty Elegant," "Professional Chic" and "Nighttime Cool." Speaking on the collaboration, the president of IWC North America Edouard d'Arbaumont said, "When you think about it, Public School started a bit like us. They are...